"Founded in 2010, BEworks is the first management consulting firm dedicated to the practice of applying behavioral science to strategy, marketing, operations, and policy challenges. Dan Ariely co-founded BEworks, with one of the top marketing scholars Nina Mažar, business/technology innovation experts Doug Steiner and Louis Ng, and the firms’ CEO Kelly Peters, who is a unique hybrid of both behavioral and business expertise. Our team’s mission is to help leaders apply scientific thinking to their organization’s challenges. We apply behavioral science techniques to diagnose the consumer mindset (helpful for your research team), develop scientifically-grounded strategies (useful to P&L driven-leaders), and validate our recommendations through empirically-sound experiments (partnered with marketing; analytics). The firm’s client list includes Fortune 1000 companies and government agencies from across the globe. It has led successful behavioral change projects across several industries, including the financial services, energy, and retail sectors. Our services include Management Consulting, Advisory Services, and Building Scientific Centres of Excellence (internal Behavioral Insights teams)."<ref>[http://www.beworks.com/Our-Story BEworks - Our story]</ref>