Supported three projects of the Western Cape Government in the application of behavioural insights on problems of public education, energy provision and health politics (together with [[Ideas42]].<ref>[http://www.oecd.org/publications/behavioural-insights-and-public-policy-9789264270480-en.htm Behavioural Insights and Public Policy - Lessons from Around the World]</ref>

"RUBEN is an interdisciplinary group of researchers who use economic experiments, often together with fMRI imaging techniques, to examine the role that social, cognitive and emotional factors play in economic decision-making. In particular, the methodological approach in which the members of our team are experts allows the estimation of risk attitudes and time preferences of individuals, households and communities in the field. RUBEN is currently the only centre for experimental research in economics on the African continent, providing training, research leadership and technical resources for the benefit of researchers throughout the continent. " (http://www.ruben.uct.ac.za/Default.aspx)